1. Research & Strategy

• Brand Audit: Analyzed existing branding, logo, and customer perception.
• Competitor Analysis: Reviewed industry trends and competitor positioning.
• Target Audience Definition: Identified new and existing customer segments.

2. Logo Redesign

• Concept Development: Brainstormed modern yet timeless logo ideas.
• Design Exploration: Created multiple variations focusing on digital adaptability.
• Finalization: Chose a clean, versatile design that merges traditional printing with digital innovation.

3. Website Design & Development

• Wireframing & UI/UX Planning: Structured an intuitive, user-friendly layout.
• Visual Design: Integrated new brand identity with a sleek, professional aesthetic.
• Content Strategy: Crafted engaging, SEO-friendly content showcasing services.
• Development & Implementation: Built a responsive, high-performance website.
• Testing & Launch: Conducted usability testing and optimized performance before going live.

4. Results & Impact

• Enhanced Brand Identity: Modernized logo aligning with the company’s digital shift.
• Improved Online Presence: A seamless website experience attracting new customers.
• Business Growth Potential: Positioned the brand for expansion into digital markets.